Learn the Benefits of Authenticity and Transparency from The Body Shop and Chipotle

As a business owner, you might feel like caution is necessary and you would be right. There are times when you have to be careful—when you're hiring employees, when you turn over your books to an accountant, when you come up with a new product with unique features etc. You do need to protect yourself and your company to make sure that you're not cheated or embezzled. You don't want to have your trade secrets stolen. At the same time, you can't take this caution too far and withhold information from your customers

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